Nike (NKE.US) collaborates with Kim Kardashian's lingerie brand for a joint series launching this week, aiming to compete for the women's activewear market.

According to the Securities Times app, Nike (NKE.US) has announced that the sportswear collection created in collaboration with Skims, the shapewear brand owned by Kim Kardashian, will be launched this week. The release of the collection was delayed due to production issues. This collaboration project, called "NikeSKIMS", is a key move in the sportswear company's strategy to attract more female consumers, aiming to regain market share from brands that cater more closely to women's needs, such as Lululemon (LULU.US), Vuori, and Alo Yoga.