The 2026 Spring/Summer Shanghai Fashion Week will kick off on October 9th.

This season's theme is "Explore and Redefine", with the introduction of new release formats such as "Magic Square Show" and over 4,000 new products showcased. As one of the top ten benchmark events of the "Shanghai Summer" International Consumer Season, Fashion Week will gather local and international brands, covering runway shows, trade shows, and cultural exchanges, further highlighting Shanghai's status as a fashion leader in the international consumer center.