Li Bin responds to the pricing of the new Nio ES8: Don't worry, we are still making money, and there is a reasonable profit margin.

At NIO Day 2025, NIO's founder, chairman, and CEO, Li Bin, along with NIO's co-founder and president, Qin Lihong, held a dialogue with the media. The new NIO ES8 starts at a price of 408,600 yuan for the whole vehicle purchase, and the battery rental plan starts at 298,800 yuan. When discussing pricing, Li Bin mentioned that the pricing of the previous generation of vehicles was higher mainly due to the high cost of batteries and new technologies. In the past two years, technological advancements, improved management efficiency, and scaling up have brought down many costs. The starting price of 408,600 yuan also brings good gross profit, returning to a more reasonable range. This pricing is not considered from the perspective of a price war, but rather to establish the NIO brand and clarify the price range of the three brands. "Don't worry, we are making money, there is still a reasonable gross profit."