Taobao Flashes and Ele.me do group purchases, while also competing with Gaode.
After 10 days of releasing the street sweeping list on Gaode map, Taobao Flash Sale and Ele.me will launch the group-buying business of in-store merchants, prioritizing food and beverage group buying. On September 20th, Taobao Flash Sale's group-buying business will first launch a pilot program in multiple core business districts in Shanghai, Shenzhen, and Jiaxing, and then gradually launch in first- and second-tier cities nationwide. It will be on a Saturday - the peak day of orders for Taobao Flash Sale's instant delivery service to home for the week, and it will also coincide with the peak of passenger flow during the Golden Week of National Day, competing with Meituan and Dianping's group-buying services. This business will be provided by Taobao Flash Sale and Ele.me, offering the same group-buying supply, but will simultaneously launch on the three largest traffic portals of Taobao, Alipay, and Gaode within the Alibaba ecosystem.
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