Transitioning from "Human Wave Tactics" to "Human-Machine Collaboration": AI Upgrade Enhances Brokerage Wealth Management Business Value Chain.

Recently, a Securities Times reporter learned from industry insiders during an interview that AI applications have been fully deployed in the wealth management business of securities firms, systematically integrated into various aspects such as customer reach, investment advisory decisions, trade execution, and operational management, driving industry competition from "human tactics" to "human-machine collaboration." "The model of capturing market share by relying on 'many branches, many staff' in the past is no longer able to meet the personalized needs of a large number of customers. Nowadays, the industry is competing on whether data can truly drive research efficiency, algorithms can accurately match customer asset allocation needs, and whether high-quality financial services can reach every investor," said a senior executive of a securities firm. The current business model of the securities industry is shifting from "human-driven" to "intelligent-driven" and from "single channel" to "full-lifecycle companionship." "AI is no longer an optional topic, but a mandatory one." Another industry practitioner lamented that although AI has not changed the essence of wealth management business, it is profoundly driving industry transformation, continuously breaking through the limits of efficiency, cost, and experience.