Xiaohongshu: Cleared over ten million pieces of content which had violated rules in six months and banned twelve million fake accounts.

On September 17th, Xiaohongshu (Little Red Book) held an "Anti-fraud Marketing" governance open day. According to reports, since March of this year when the Xiaohongshu "Anti-fraud Marketing Team" was established, Xiaohongshu has already banned over 12 million fake accounts, dealt with 13.76 million fake marketing notes, deleted over 360 million fake comments, and overall exposure of fake marketing content has decreased by 60%.