Xiaohongshu establishes "Anti-Fraud Marketing Task Force," bans 12 million fake accounts in six months.

According to reports from Xiaohongshu, since the establishment of the "Anti-Fraud Marketing Team" in March of this year, Xiaohongshu has banned over 12 million fake accounts, handled 13.76 million fake marketing notes, deleted over 360 million fake comments, and overall exposure of fake marketing content has decreased by 60%.