State-owned Assets Supervision and Administration Commission: In recent years, through unremitting efforts, a group of world-renowned "national business cards" such as the "Hualong One" and "Fuxing" have been created.
Director Zhang Yuzhuo of the State-owned Assets Supervision and Administration Commission of the State Council stated at the press conference on the theme of "High-Quality Completion of the 14th Five-Year Plan" held by the State Council Information Office that central enterprises should not only make products, but also create brands. In recent years, through unremitting efforts, they have created a number of world-renowned "national business cards" such as the "Hualong One" and "Fuxing" trains, and emerged a number of well-known "golden brand names" such as "Red Flag" and "Cosco-Shipping". According to the evaluation model of the China Quality Association, the total brand value of central enterprises is expected to reach 86 trillion yuan by 2024, with an average compound annual growth rate of over 15% in the past three years. In the next step, we will guide enterprises to implement brand strategies thoroughly, continuously improve the added value, attractiveness, and reputation of the brands, accelerate the shaping of first-class brands that match the scale, status, and development vision of the enterprises, and enhance core competitiveness.
Latest