State Council: Urge online travel platforms and tour operators to enhance protection of personal information, and not to infringe upon the rights of tourists by engaging in practices such as "price discrimination based on big data".

Zhitong Finance APP learned that on September 15th, the General Office of the State Council issued a notice on further strengthening comprehensive supervision of the tourism market. The notice mentioned guiding travel agencies to arrange tourist itineraries reasonably, strengthening the management of tour guides, and legally protecting the labor rights and interests of tour guides. It urges online travel platforms and tour operators to strengthen the protection of personal information, prohibiting behaviors such as "big data price discrimination", false advertising, and bundled sales that infringe on the rights and interests of tourists. It promotes fair competition among online travel platforms, legally protecting the legitimate rights and interests of operators within the platform, and promoting the healthy and orderly development of the online tourism market. It also emphasizes the safety production responsibility of charter travel companies. It urges shopping places, tourist attractions, etc., to ensure that the quality matches the price, and consciously resist commercial bribery.