Lates News

Counterpoint data released on September 15th shows that global smartphone shipments in the second quarter of 2025 increased by 3% year-on-year, achieving consecutive growth for the second quarter. The growth momentum is mainly driven by strong demand for high-end models in markets such as North America, Japan, and Europe, while emerging markets have gained strong growth momentum in entry-level and low-priced 5G models. Samsung ranks first globally with a 20% market share, an increase of 7% year-on-year. Its growth is mainly driven by the renewal of the mid-range Galaxy A series, strong performance in key markets, and the continued popularity of folding screen devices and AI functions. Apple ranks second with a 17% market share, a significant 11% increase compared to last year, the highest among the top five brands. Its growth is benefited from strong demand for the iPhone 16, early purchases in anticipation of tariffs in the North American market, and steady performance in India and Japan. Xiaomi maintains third place with a 14% market share, with overall stable growth. Strong demand in Central Europe and Latin America, as well as stable sales in the Chinese market, have offset the impact of intensified competition in the entry-level market.