Amazon Overseas Purchase WeChat Mini Program Goes Live for Six Years: Active User Count Increases by Nearly 60% Year on Year.

On the afternoon of September 15th, the Amazon Overseas Purchase WeChat Mini Program celebrated its sixth anniversary. It is reported that in the past year, the number of active users of the Amazon Overseas Purchase WeChat Mini Program has increased by nearly 60% compared to the previous year, and sales have nearly doubled. Data shows that in the past year, various categories of sales on the Amazon Overseas Purchase WeChat Mini Program driven by interest groups have significantly increased. Among them, the sales of baby products have significantly increased; the sales of toy products have almost doubled compared to the same period last year; and sales of clothing, sports, and shoes have all increased by over 130% compared to the previous year.