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According to the overall market index of WatchCharts, the Rolex Market Index has rebounded to $39,955 since February 2025, an increase of about $1,200 from its lowest point. However, it is still at a low level compared to its highest point of $57,257 in 2022, with a slow pace of recovery. Taking the classic Rolex Submariner (popularly known as the "Hulk") as an example, its price has remained stable over the past year and has seen a slight increase since hitting a low in February, with prices rising in September. Similarly, the classic Daytona (popularly known as the "Paul Newman") has seen a small increase in price over the year. Sebastian Swart, a watch expert at the online watch trading platform Chrono24, believes that 2025 may be a good time to buy a Rolex, as prices have been stable for two years and show a slight upward trend during special periods such as Christmas.
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