Apple's stock price surged back on the day of the product launch event.

After the autumn new product launch, Apple's market value evaporated by US$52.4 billion overnight; on September 12th, the new Apple iPhone 17 series started pre-sale in the Chinese market, and Apple's stock price finally rose back to the level on the day of the launch. Data from some e-commerce platforms show that the sales volume of the iPhone 17 series may exceed that of the previous generation, the iPhone 16 series. According to JD.com data, on the evening of September 12th at 8 p.m., the iPhone 17 series started pre-sale for only 1 minute, and the transaction volume exceeded the entire day last year, breaking sales records, with the iPhone 17 256GB transaction volume far exceeding the previous generation, becoming the most popular model.