Xiaopeng Motors vice president discusses "black PR": Even if you spend a lot of time, you may only get symbolic compensation and an apology.

Recently, the program "Economic Half Hour" conducted an in-depth investigation into the phenomenon of black PR for new energy vehicles. The program pointed out that the so-called "black PR, black water army" refers to using technical means to mass produce rumors, flooding the message area, and smearing business brands. Zheng Yeqing, vice president of Xiaopeng Motors, said, "A civil litigation process can last for months, and proving its actual harm to us in the secondary dissemination process is actually more difficult. Even after a long time, what we may obtain is only a symbolic amount and an apology." Zheng Yeqing believes, "Initiatives such as being banned from speech or having their accounts suspended by the Cyberspace Administration, or not allowing new fans to follow them for a period of time, have a more obvious deterrent effect on these influencers."