NIO's Li Bin talks about "black PR encounter": Some people have arrogantly said, Li Bin will compensate you with money, come to me to claim it.

Recently, the program "Economic Half Hour" conducted an in-depth investigation on the phenomenon of black PR in new energy vehicles. The program pointed out that so-called "black PR, black water army" refers to using technical means to mass-produce rumors, flood the comments section, and smear corporate brands. In the program, the chairman of NIO, Li Bin, talked about his views on "black PR." He said, "The internet security bureau of the Ministry of Public Security previously uncovered a black PR industry group, with 23 people involved and over two billion yuan in funds. The investment cost is very low. Compared to this, isn't it difficult to manufacture cars? The research and development investment in cars is very large, involving tens of thousands of engineers and tens of thousands of frontline colleagues." He also mentioned, "There are also some very arrogant people who say, 'If Li Bin loses money to you, come find me to take it.' So I think that the current crackdown on this type of defamatory and rumor-mongering self-media, which has a significant impact on corporate reputation, is not sufficient." He emphasized, "Industry associations should all get involved to create a good public opinion environment for the development of enterprises."