Shenzhen: Widely use national tide, animation, short drama, games, etc. to tell the story of agricultural industry, agricultural brands, and agricultural people.
Recently, the Shenzhen Municipal Party Committee Rural Work Leading Group Office, the Municipal Party Committee Propaganda Department, and the Office of the Command Headquarters of the "Hundred Thousand Ten Million Project" jointly issued the "Meida +" empowering the "Hundred Thousand Ten Million Project" Agricultural Product Market System Construction Measures in Shenzhen". In terms of enriching rural consumption formats, the "Measures" propose to support media companies in collaboration with professional designers to deeply explore the agricultural and rural cultural resources of Shenzhen ancient towns, ancient villages, and the Shenzhen-Shanwei Special Cooperation Zone, design and develop a series of cultural and creative products, widely use national trends, animations, short dramas, games, etc. to tell stories about agricultural industries, agricultural brands, and agricultural people. They aim to build a number of strong villages and organize cooperation with newspaper, radio, television, e-commerce platforms, as well as platforms like Xiaohongshu, Douyin, and Pinduoduo to jointly create a "Channel + Terminal" digital marketing demonstration village. By leveraging the sea area and islands, they plan to develop marine cultural carriers that combine food, accommodation, sightseeing, science education, fishing, and cultural exhibitions. They will also develop diverse urban-rural tourism theme routes and create quality rural tourism destinations.
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