Wang Li, Maotai from Guizhou: Promote the "three transformations" and achieve the transition from "selling alcohol" to "selling lifestyle".

Moutai of Guizhou held a mid-year performance briefing for 2025. In response to investors' questions about how Moutai will expand into new consumption scenarios, Wang Li, director of Guizhou Moutai, stated that against the backdrop of changing consumption trends, Guizhou Moutai will further deepen the "three transformations" of customer base, scenarios, and services. In particular, it will promote product, channel, and end-to-end transformation through scenario transformation. Shifting from a product-oriented approach to a scenario-oriented approach, focusing on "building consumer trust, understanding consumers better, reaching them more conveniently, and inspiring emotional value", further analyzing consumption scenarios, guiding innovation in services and scenario experiences based on consumer career and lifestyle lines, enhancing consumer emotional resonance, promoting the "three transformations", and achieving a transformation from "selling wine" to "selling a way of life".