ANTA Sports Globalization Strategy: Plan to open 1000 stores in the Southeast Asia market in the next three years.

date
12/09/2025
According to the Wisdom Finance APP, on September 11, Anta Sports (02020.HK) attended the third Asia Vision Forum held in Singapore, sharing the latest progress and successful practices of its globalization strategy in the Southeast Asian market, and announced the goal of achieving a thousand Anta brand stores in Southeast Asia in the next three years. In the first half of 2025, Anta brand's Southeast Asian business revenue doubled year-on-year, and its high-value products, localization, and digital strategy began to show results. Not only did it successfully implement the business model of "brand + retail" going abroad, through the operation of other brands such as Fila and Descente in Southeast Asia, it also verified the successful implementation of Anta Group's "single platform, multiple brands, omni-channel" strategy going to Southeast Asia.