Zhejiang: Launching a pilot program for pet-friendly tourism, focusing on cultivating new consumption hotspots.

date
11/09/2025
Zhejiang Province has publicly solicited opinions on the "Opinions on Promoting the Development of the Pet Economy" from society. Among them, it mentions promoting cross-border integration of the pet economy. It is important to do a series of articles on "Pet Economy +" to promote the integration of the pet economy with silver-haired economy, cultural tourism economy, self-enjoyment economy, exhibition economy, and other new formats, striving to cultivate new consumption hotspots. Launch pet-friendly tourism pilot projects to meet the rational needs of "traveling with pets". Promote the integration of the pet economy with traditional manufacturing and service industries, guiding logistics, food fast-moving consumer goods, home appliances, textiles, clothing and other industry enterprises with basic skills and willingness to carry out cross-border innovation, expand new fields such as pet transportation, pet fashion, pet healthy food, and pet intelligent products.