Report: Orders and transaction volume for trendy toys in the second quarter increased by over 300%.

The "2025 Idle Fish Trendy Consumption Insight Report" was released, showing that in the second quarter, the number of orders and transaction volume both increased by over 300%. LABUBU has topped the sales chart for two consecutive years, and 5 major IP have entered the top 20 of the chart for the first time. Currently, the domestic trendy toy market is led by Chinese original IPs, with only 4 overseas IPs entering the top 20 of the trendy toy sales chart in the first half of the year. In the first half of 2025, the number of orders for rubber and plush trendy toys on the Idle Fish platform increased 240 times compared to the same period in 2024.