Starbucks deepens cooperation with Xiaohongshu to upgrade more than 1800 stores into "interest community spaces"

On September 9th, Starbucks China announced a deep cooperation with the Xiaohongshu app, jointly launching an exclusive and comprehensive cooperation plan to open the "Interest Community Space". Starbucks' "coffee shop experience" will be deeply integrated with Xiaohongshu's "interest-friendly program" to serve the increasingly active interest community groups. Therefore, Starbucks has carefully selected more than 1800 stores nationwide to be renovated and upgraded into "interest community spaces" with four main themes: pet, handicraft, cycling, and running, which will be operated by partners with the same interests.