Report: The transaction volume of trendy toys in the second quarter increased by over 300%, and LABUBU's sales have topped for two consecutive years.

The "2025 Idle Fish Trendy Consumer Insight Report" shows that the trendy consumer transactions will experience explosive growth in 2025, with second quarter order volume and transaction amount both increasing by over 300%. The domestic trendy consumer market is accelerating differentiation, with new IPs entering a golden period of growth. LABUBU has topped the sales charts for two consecutive years, while IPs such as Star People, Rayan, and WAKUKU have entered the top 20 list for the first time. Currently, the domestic trendy consumer market is dominated by Chinese original IPs, with only 4 foreign IPs entering the top 20 sales list in the first half of the year. In the first half of 2025, the order volume of trendy plush toys on the Idle Fish platform increased by 240 times compared to the same period in 2024, with IPs such as LABUBU, DIMOO, and SKULLPANDA being the most popular.