Performance differentiation is obvious, and it is urgent for the leisure food company to break through in its business.

Due to factors such as fierce industry competition and the traditional sales off-peak season, the performance of most companies in the A-share leisure food industry was under pressure in the first half of the year. Industry insiders stated that in the current situation where traditional offline channels are growing weak and online competition is fierce, leisure snack brands urgently need to find new business growth channels. Dongxing Securities pointed out that overall, compared to small and medium brands, leading enterprises in the leisure food industry have stronger resource integration and organizational response capabilities, and are expected to maintain a strong position in the industry differentiation stage and maintain a long-term trend of increasing market share. In conclusion, the differentiated competition between companies will focus more on the dual competition of category and channel efficiency. Leading enterprises with advantages in category structure and outstanding channel efficiency are likely to continue enjoying the dual dividends of increasing market share and valuation premium as the industry enters the stage of refined operation.