Shanghai: Provide support of up to 12 million yuan for the research and development of AI+ digital advertising intelligent bodies.

The Shanghai Market Supervision Bureau, together with relevant committees and district governments, has formulated "Several Measures to Support the Innovation and Development of the Advertising Industry Empowered by Artificial Intelligence in Shanghai", which includes supporting the research and development of "AI+ digital advertising" intelligent entities. Encouraging the application of basic models such as natural language models, visual models, and multimodal models in advertising industry innovation, increasing the research and development efforts of intelligent entities throughout the advertising industry value chain. For projects with independent innovation capabilities, industry application achievements, and market recognition, in accordance with the requirements of special fund management for the development of the service industry in this city, the city and district levels will provide support not exceeding 12 million yuan. Supporting innovation in new technologies and new formats of digital advertising, encouraging districts with conditions to provide support not exceeding 5 million yuan, based on 10%-50% of the company's research and development expenditure. Strengthening support for the production elements of "AI+digital advertising". Providing subsidies of up to 50% of the approved contract amount, with a maximum of 5 million yuan, for digital advertising companies promoting large model advertising applications in vertical categories through the deployment of third-party large models in a private manner. Providing subsidies of up to 30% of the approved contract amount, with a maximum of 5 million yuan, for digital advertising companies purchasing non-related party corpora for advertising applications, intelligent entities, and research and development.