Lates News

According to data from CINNO Research, in the first half of 2025, the domestic market penetration rate of Mini LED TVs reached 28.3%, with sales increasing by 3.2 times compared to the same period last year. Since September of last year, the monthly penetration rate has consistently exceeded 20%, with growth mainly attributed to the "trade-in" policy. At the same time, the stabilization of LCD TV panel prices, continuous innovation in Mini LED backlight technology, and cost reductions in overall machine costs have accelerated the popularization of Mini LED TVs in the mass market. With the arrival of the consumer peak season in the second half of the year, short-term demand is expected to rebound, and various brands will focus on promoting Mini LED TVs as high value-added flagship products and new product launches. It is expected that the penetration rate will increase to 35.6% by the end of the year.