CINNO Research: It is expected that by 2025, the domestic market penetration rate of Mini LED TVs will increase to 35.6%.

According to data from CINNO Research, in the first half of 2025, the domestic market penetration rate of Mini LED TVs reached 28.3%, with sales increasing by 3.2 times year-on-year. Since September last year, the monthly penetration rate has consistently exceeded 20%, with growth mainly driven by the "trade-in" policy. At the same time, the fluctuation of LCD TV panel prices has slowed down, and continuous innovation and cost reduction of Mini LED backlight technology have lowered the overall cost of the product, leading to a decrease in prices, accelerating the popularization of Mini LED TVs in the mass market. With the arrival of the peak consumption season in the second half of the year, short-term demand is expected to rise, and various brands will focus on promoting Mini LED TVs as high-value-added flagship products and new product launches, with the penetration rate expected to increase to 35.6% by the end of the year.