State Council: Research and formulate implementation plan for promoting the high-quality development of sports equipment manufacturing industry.

The General Office of the State Council recently issued the "Opinions on Further Promoting the High-Quality Development of the Sports Industry by Releasing the Potential of Sports Consumption". The "Opinions" propose promoting the upgrading of sports goods. Research and formulate implementation plans to promote the high-quality development of the sports equipment manufacturing industry. Around the needs of competitive sports, increase the research and development and transformation of sports science and technology, play a guiding role in major special funds, major scientific and technological projects, etc., organize collaborative research, development, and application of industry, academia, research, and utilization, and research and develop a batch of athlete competitive, training, testing, rehabilitation equipment. Encourage sports enterprises to cooperate with universities and research institutions, establish sports goods innovation research and development centers, strengthen the research of basic frontier and key technologies, and develop more sports goods to meet the personalized needs of the masses. Strengthen quality support and standard guidance, and increase the supply of sports goods standards. Deeply implement the "Three Products" action for consumer goods, support eligible sports goods to be listed as China's famous products for consumers. Promote the improvement of product quality and create Chinese brands and products. Support the opening of the first sports goods store and hold first launch and debut events.