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McDonald's CEO Chris Kempczinski said in an interview on Tuesday morning that as global consumers' views of the United States become less positive, they are starting to avoid American brands in their consumption choices. "The halo of America has dimmed," Kempczinski said. He revealed that McDonald's has been tracking global consumers' perceptions of the United States and the McDonald's brand itself. Kempczinski pointed out that McDonald's has traditionally been seen as an iconic American brand, but the company's data shows that consumers' views of this fast food chain have not deteriorated, perhaps because McDonald's has been operating overseas for quite a long time. The CEO said McDonald's plans to focus on cultivating brand recognition in local communities. Currently, McDonald's business covers over 100 countries and regions worldwide.