William Li of NIO: Sales growth in the third quarter will come from a multi-brand strategy.

During the Q2 financial report conference call in 2025, Li Bin, chairman of NIO, stated that starting from the third quarter, the growth in NIO's sales will come from the implementation of the multi-brand strategy, which will help increase market share in various segments. Among them, the demand for the L90 and the new ES8 is strong, exceeding expectations. The L90 is expected to reach a monthly production capacity of 15,000 units in October, while the ES8 is expected to reach 15,000 units in December. The company aims to achieve an average monthly production capacity and sales volume of 50,000 units in the fourth quarter. With the improvement in sales gross margin and cost efficiency, the company's financial performance will greatly improve, driving the company into a new development cycle.