Shanxi: "Sports + " Expanding Cultural Tourism Experience

Under the guidance of policies, various regions in Shanxi have increased their investment in the "culture, tourism, and sports" industry, improved infrastructure construction, and enhanced service levels. At the same time, they actively introduce social capital to participate in the organization of sports events and the development of sports tourism projects. The highlight of Shanxi's practice of "culture, tourism, and sports" is the sports events entering scenic spots, streets, and business districts. The event hosting locations have expanded from sports venues to sports parks, commercial centers, pedestrian streets, and other areas with the necessary conditions, integrating food experiences, leisure entertainment, product exhibitions, and other contents to create new sports consumption scenes and fully unleash the potential of sports consumption. According to statistics, in 2024, Shanxi Province will hold more than 40 "travel with sports events" activities, directly attracting 242,000 tourists and driving cultural and tourism consumption over 100 million RMB.