Xiao Peng Auto's CEO, He Xiaopeng: The pricing of the new P7 is lower, competition in the automotive industry may have just begun.

On August 27, the all-new Xiaopeng P7 was priced starting at 219,800 yuan, and the orders exceeded 10,000 units within 7 minutes of its launch. At the Chengdu Auto Show on August 29, He Xiaopeng said, "After the press conference, I talked with my colleagues and felt that we priced it too low." He Xiaopeng mentioned that the company's goal for the new car is to be in the top three in sales of sports sedans priced between 200,000 and 300,000 yuan. He said, "There used to be over 10 competitors in this market, but we still have a lot of confidence." He Xiaopeng also mentioned that the Chinese automotive industry is like a never-ending marathon, and real competition may have just begun. Car companies must transform into versatile warriors with multiple capabilities. An investor told him that in 20 years of investing in the technology industry, they have not seen an industry as dynamic as the automotive industry.