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Recently, NIO founder, chairman, and CEO William Li delivered a speech to all employees within the company and answered questions from staff. Li revealed that the sales volume of the NIO's subsidiary brand, Le Dao L60, in July and August continued to increase, breaking the trend where sales of general car models typically decrease over time. Li believes that NIO has reached a turning point where the early technological investment has been converted into a user experience advantage, proving that NIO's persistence is correct. As for the new ES8, he mentioned that the booking situation is good, and initially thought that reaching the level of the L90 would be good enough, but now it seems that the situation is even better. "When planning for the new generation ES8, our market enthusiasm estimates were conservative, and now the entire supply chain is working to increase production capacity." (Sina Technology).
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