Lates News

During the analyst conference call, the founder, chairman and global CEO of HeyTea, Zhang Junjie, talked about the "takeout war". He believes that Chinese companies are undergoing a transition from "Made in China" to "Chinese brands". Price wars may attract consumer behavior in the short term, but in the long run, they do not align with a quality lifestyle and high-quality development path. Facing the price war, HeyTea adheres to three principles: firmly refusing to blindly follow and get involved in price wars; sticking to a high-value brand strategy; and improving operational efficiency through technological innovation and refined operations. (Sina Technology)