Personalized custom flower bouquets are trending. Pre-ordering flowers for Qi Xi is in high demand.

Today is the seventh day of the seventh month in the lunar calendar, which is the traditional Chinese festival known as Qixi. In addition to the catering industry, flowers and jewelry are also experiencing a surge in sales, driving the "romantic economy" to heat up. At noon, in a jewelry store in Jiangbei, Ningbo, Zhejiang, consumers came to choose Qixi gifts. The store manager told reporters that due to the current high price of gold, consumers are choosing jewelry with smaller weights, with products in the price range of 3000 yuan to 8000 yuan being the most popular. In terms of jewelry styles, necklaces, bracelets, and couple rings are still the most popular styles. In addition to the classic roses, personalized custom bouquets are favored by young people this year.