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UBS published a research report stating that Maogeping's revenue in the first half of the year was 25.9 billion yuan, with a net profit of 6.7 billion yuan, meaning a net profit margin of 26%. The improvement in the marketing expense ratio by 2.4 percentage points is mainly due to the enhancement of brand assets and a more balanced channel mix. The bank has raised its profit forecast for the years 2025 to 2027 by 6% to 9%, and the target price has been raised from 93.6 Hong Kong dollars to 100.6 Hong Kong dollars with a "neutral" rating.
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