Urban Beauty Company made a profit of 57.8 million yuan in the first half of the year, with a 243% increase in e-commerce GMV.

On August 29th, Urban Beauty announced its performance for the first half of 2025. The financial report shows that its main business has shown stable growth, while its e-commerce business has grown rapidly, becoming its new highlight. The revenue from its main business of intimate clothing reached 1.289 billion yuan, an increase of 2.3% compared to the second half of 2024, with a gross profit margin increasing by 0.5% to 49.6% over the same period. The performance of its branches reached 69.652 million yuan, an increase of 15.6% year-on-year. Urban Beauty continues to explore new opportunities in channel development, with new channels, online and offline joint ventures, and real-time retail forming a comprehensive growth channel for the company. In the e-commerce sector, Urban Beauty continues to deepen cooperation with its partners to increase its market share. In the first half of this year, the total value of goods sold by the group's e-commerce business exceeded 1.6 billion yuan, surpassing the total GMV of 2024, achieving a significant growth of 243% year-on-year, injecting strong momentum into the steady development of the group's performance.