In September and subsequent months, we will gradually release new products of national treasure IP.

Zhou Dasheng stated in a conference call on August 28th that the company has conducted a comprehensive review of the existing National Treasure series products, eliminating products that do not align with the new positioning and retaining those that do; at the same time, the products are being processed in a modular manner, with increased investment in research and development. Starting from September 2025, the company will continue to release new National Treasure IP products, and in the future, the company will spare no effort in the design and development of National Treasure IP products to ensure that they are not inferior to the leading high-end gold products in the industry in terms of craftsmanship, design, and cultural themes. Additionally, the company will leverage its advantages in internet marketing and plans to collaborate deeply with well-known domestic content institutions in the future.