Search volume surged by 240% as Qixi Festival drove the "romantic economy".

August 29th is the traditional Qixi Festival, and the demand for reservations at restaurants across the country continues to rise. According to data from a certain catering platform, in the two weeks before this year's "Qixi" Festival, the number of stores nationwide offering group-buying meal packages online increased by 48% compared to the previous week. As the festival approaches, the keyword search volume for "Qixi restaurants" has surged by 240% on a weekly basis, and the number of orders for seats reserved in advance has increased by 52% compared to the previous year, with the expected popularity of dining reservations to reach the peak of the year on that day.