Mount Kuaiji: Will optimize cost investment and significant progress in offline recruitment of bubble wine.

At the performance briefing in the first half of 2025, Mount Kuaiji expressed that it will optimize cost investment strategies to promote the offline business development process of sparkling yellow wine. General Manager Yang Gang pointed out that the company plans to start a breakthrough in offline sales in 2025, and has made significant progress in channels mainly targeting young people. Although sparkling yellow wine accounts for a small proportion of revenue, its growth rate is significant and has become the core product of the company's strategy for attracting younger consumers. Sales expenses in the first half of the year have increased significantly, and the company will optimize cost allocation based on market performance. At the same time, Mount Kuaiji's national layout is starting to show results, with significant growth in various regional businesses. Regarding the most anticipated sparkling yellow wine, Mount Kuaiji had previously revealed preparations for offline business development, how is the progress now? Mount Kuaiji responded to reporters, stating: "The company has formulated offline business policies and strategies for sparkling yellow wine, and 2025 as the starting year for offline breakthroughs. Since July, we have made significant progress in offline business development, focusing mainly on channels targeting young people."