Matcha beverage sales have surged, and sugar-free matcha coffee is popular among young people.

Since this summer, matcha beverages have become the innovative focus of the new tea beverage market, and the coffee industry has also introduced matcha products. Some brands' new matcha beverages have sold over 10,000 cups in their first week online, and this fresh trend is quickly taking over the new consumer market. In a tea shop in Shanghai, the reporter saw many customers ordering matcha products, including foreign customers. The store manager explained that the products are of high quality and reasonably priced. Nowadays, domestic matcha and matcha beverages have become a hallmark of Chinese tea beverages. In addition to domestic tea shops, some coffee brands are actively expanding their matcha-related product categories, and low-sugar and sugar-free coffee made with domestic high-end matcha as the main ingredient are favored by many young consumers.