China Life: Reshaping Sales Channel Strategy Positioning.

At the 2025 mid-year performance release conference held on the 28th, Li Mingguang, the president of China Life, answered questions from reporters and introduced the transformation and upgrade of various sales channels, strategic positioning, and development ideas. He stated that under the guidance of the omni-channel development strategy, China Life continues to advance each channel to maintain a stable development trend. In recent years, in response to the new situation in the industry, China Life has reshaped the positioning of various channels. Among them, the individual insurance channel is positioned to continue to play a core role, continuously promote channel specialization, professionalization, and youthfulness through marketing system reform, and promote the diversified development of business through this channel. The bank insurance channel is positioned as an important strategic support channel. Against the background of "integrating banking and insurance", it continues to enhance the channel's sustainable development capability and speed up the construction of a balanced channel layout of "6 + 10 + N". The group insurance channel is positioned to further become the main channel for serving the real economy and developing universal insurance, and to further expand its business scope. The internet channel, as an incremental operation test sector, steadily explores and actively promotes. He emphasized that in the future, China Life will fully leverage the advantages of its extensive branch network and diverse channels to continue driving the integration and development among channels, further integrating customer resources, team resources, and service resources, achieving a synergistic effect of 1+1>2, further enhancing the ability to serve customers, and adding new momentum to the company's high-quality development.