Counterpoint: In Q2 2025, the shipment volume of smartphones in the Middle East and Africa region increased by 3% year-on-year.

According to the latest research from Counterpoint's market monitoring service, it was reported by the Zhtng Finance and Economics App that in Q2 of 2025, the shipment volume of smartphones in the Middle East and Africa region increased by 3% compared to the same period last year, marking the region's second consecutive quarter of growth. The growth was driven by increased sales and promotions during the Eid al-Adha period, improved regional economy, and increased consumer purchasing power supported by stronger local currencies. These factors unleashed pent-up demand, leading to increased supply from OEMs and distributors, with many brands clearing out old inventory before the festival season.