Lates News

On the evening of August 27, 2025, Gu Ming held a performance briefing for the first half of the year. The impact of the food delivery war sparked by the three internet giants, Taobao, Meituan, and JD, this summer has become the focus of investors' attention for new tea beverage brands. Gu Ming founder and CEO Wang Yun'an stated at the performance briefing that in the long run, the food delivery subsidy war is not good for franchisee operations and is not conducive to the long-term development of the industry. After the subsidy trend subsides, brands still need to return to normal operating rhythms. In July of this year, food delivery platforms conducted a "zero-cost purchase" activity, which only took place on Saturdays. For Gu Ming, the impact of each order was about 4-5 yuan. Wang Yun'an said that brands with lower average customer spending benefit more from this activity. Gu Ming revealed that competition from food delivery platforms mainly started in the second quarter, with little impact in the first quarter; the intensity of activities increased in July, but overall, the impact on the performance of the first half of the year was limited. Since August, the subsidy intensity of food delivery platforms has decreased. (Interface).