Li Qun Co., Ltd: Net profit in the first half of 2025 was 7.4 million yuan, a year-on-year decrease of 65.94%.

Liqun Group announced that in the first half of 2025, its operating income was 3.718 billion yuan, a year-on-year decrease of 3.08%. Net profit was 7.4008 million yuan, a year-on-year decrease of 65.94%. During this reporting period, the company's decline in operating income was partly due to the impact of the macroeconomic environment, insufficient consumer purchasing power and confidence, as well as changes in consumer demand and the rapid development of information technology. This led to the expansion of e-commerce platforms and the emergence of new retail models, diverting customer traffic from offline retail stores. On the other hand, the company intensified its store adjustment efforts, closing certain leased property stores with underperforming performance, leading to a decrease in revenue. The decline in operating income resulted in a decrease in the company's total profit and net cash flow from operating activities.