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Apple Inc. plans to hold a large autumn product launch event on September 9th, with expectations to release the iPhone 17 series, including a thinner flagship model. The event will start at 10 a.m. local time and will continue the online launch strategy that began during the pandemic. According to the online release and invitations sent to the media, the slogan for this event is "Amazing". The focus of this event will be Apple's new smartphones, including an upgraded base model, two new Pro models, and a completely new version designed to be thinner than any previous iPhone. Apple is also preparing to release an upgraded version of the Apple Watch.