Apple will hold a press conference on September 9th to release the iPhone 17 series.

Apple Inc. plans to hold a large-scale fall product launch event on September 9th, where it is expected to unveil the iPhone 17 series, including a thinner flagship model. The event will begin at 10 am local time and will be streamed online, continuing the online release strategy that began during the pandemic. According to the online release and invitations sent to the media, the slogan for this event is "Amazing". The focus of this event will be Apple's new smartphones, including an upgraded base model, two new Pro versions, and a completely new version that is thinner than any previous iPhone. Apple is also preparing to release an upgraded version of the Apple Watch.