The monthly sales volume of Zhi Jie, endorsed by Liu Yifei, has dropped by nearly 75%.

On August 25th, Liu Yifei appeared at the autumn new product launch event of the Zhijie automobile brand as the brand ambassador for Zhijie Zhihang. The event quickly trended on Weibo. Soon after, the official Weibo of Zhijie automobile announced that within one hour of its launch, the new Zhijie model had exceeded 5000 orders. As early as March of this year, Zhijie automobile had announced Liu Yifei as their spokesperson. However, despite the double endorsement of Huawei and Liu Yifei, sales of the R7 and S7 models under Zhijie brand started to show a significant decline starting from April. Data from Dache Di showed that Zhijie had sold 4680 units in July, a decrease of 73.61% compared to the peak of 17,736 units in December last year.