Since 2025, the GMV of pet category in Douyin e-commerce has increased by 95% year-on-year.

TikTok e-commerce released the "2025 TikTok e-commerce Cute Pet Consumption Trends Report". The data shows that since 2025, the GMV of the pet category on TikTok e-commerce has increased by 95% year-on-year. In mainstream cat and dog parenting scenarios, high-end parenting and emotional demand products such as pet smart devices, cat and dog health products, and cat and dog toys have become the fastest-growing category in terms of order volume. These data indicate that pet consumption is upgrading from traditional basic needs to personalized, emotional, and refined directions, becoming an important growth point in the consumer market.