Milk Snow Ice City responds to franchise fees: does not include other expenses such as store rent, transfer fees, etc.

date
26/08/2025
On August 25th, the topic of #Milkshui Ice City Franchise Fee# trended on Weibo, with online images showing that the franchise fee for Milkshui Ice City starts at 210,000 RMB. In response to this, a consultant from Milkshui Ice City's business development department stated that the total investment for opening a store starts at 210,000 RMB, excluding costs such as rent and transfer fees. The breakdown of costs includes: 1. Franchise Fee: for provincial capitals/directly-controlled municipalities and urban areas under direct jurisdiction: 11,000 RMB, for prefecture-level cities and urban areas under direct jurisdiction: 9,000 RMB, for county-level cities and towns under direct jurisdiction: 7,000 RMB; 2. Management Fee: 4,800 RMB; 3. Training Fee: 2,000 RMB; 4. Contract Security Deposit: 20,000 RMB; 5. Equipment Cost: around 70,000 RMB; 6. Initial materials and raw materials: around 50,000 RMB; 7. Renovation costs are around 60,000 RMB, and the company will commission a third-party renovation company for unified renovation, including labor and materials and design. Additionally, the franchise conditions for Milkshui Ice City are: 1. Personal startup capital must be above 210,000 RMB; 2. The franchisee must spend more than 90 hours per month in the store; 3. Age requirement is between 20-45 years old; 4. It is recommended to have at least 2 core store staff members aged between 18-40 years old; 5. When operating the first store, it must be solely operated by the franchisee. Currently, Milkshui Ice City only offers single-store franchise models nationwide and does not have regional agents.