"World Supermarket" New Changes: Christmas Supplies Shipping Busy, Merchants Innovating to Break Through

In August, as the heat wave steams, Yiwu, known as the "World Supermarket", enters the final sprint of delivering Christmas products. A reporter recently saw in the Christmas zone of Yiwu International Trade City that from traditional Christmas trees and colorful lights to new smart decorations, there is a wide variety of holiday goods. Merchants are busy receiving buyers from around the world in multiple languages while quickly recording order information. Meanwhile, in processing factories and warehouses tens of kilometers away, assembly lines are in full operation, and boxes of packaged goods are being shipped to various parts of the world. This year, the peak production and shipment of Yiwu Christmas products for export have been moved up 1 to 2 months earlier than previous years, with Latin America and countries involved in the "Belt and Road Initiative" becoming new growth markets. Currently, the international trade environment is becoming more complex, prompting more and more Yiwu companies to proactively transform, create a "moat" through product innovation and brand building, and strive to break through in the face of adversity.